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Stray’s Secret Weapon: A PR Campaign Unlike Any Other In Gaming

gamingNews

Published:

My method for gauging a game’s popularity doesn’t hinge on parsing sales figures from NPD or concurrent player lists from SteamDB. Nope, my tell is pass-fail: whether or not my mom has texted me about it. Over the past week or so, my mother has asked me more about “the cat game” than any other game I’ve ever covered.…

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