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Southern Tide’s new menswear and kids collection with Lilly Pulitzer from $38

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Southern Tide just launched a new collaboration with Lilly Pulitzer, and it’s perfect for Father’s Day. The collection consists of 16 new pieces, from short sleeve camp shirts; to patented cooling and moisture-wicking golf wear from performance polos, including Brrr° cooling technology and shorts; to swimwear and boxers. Better yet, pricing starts at $38.00, and they even have matching styles for your little ones. This collection also features two original hand-painted prints from Lilly Pulitzer, which include quintessential South Carolina locations, including Charleston, Kiawah Island, Columbia, Greenville, and the Hilton Head Lighthouse. Be sure to head below to find all of our top picks – you will want to check out our fashion guide for the top sales today. 

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