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Why EA Sports and Nike think gaming NFTs can really work this time

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You could soon be able to wear this kind of NFT sneaker in future EA Sports titles.

Enlarge / You could soon be able to wear this kind of NFT sneaker in future EA Sports titles. (credit: Nike)

After a lot of hype from game makers in 2021, big publishers have been relatively quiet on the idea of integrating non-fungible tokens into their games since the collapse of Ubisoft's "Quartz Digits" platform last year. But EA Sports this week is proving the game industry hasn't completely abandoned the blockchain-based collectible technology, announcing a partnership with Nike's ".Swoosh" NFT platform to let players "express their personal style through play."

Details are still scarce, and Nike says that more information will be available "in the coming months." But the company said in a statement that "select .Swoosh virtual creations" will "unlock brand new levels of customization within the EA SPORTS ecosystem" and provide players with "unique new opportunities for self-expression and creativity through sport and style."

In other words, it sounds like you'll soon be able to put your NFT Nike sneakers on your Madden team.

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