Google kills two-year “Pixel Pass” subscription after just 22 months

Enlarge / Pixel Pass bundled a phone and a bunch of Google services. (credit: Google)

Google's "Pixel Pass" payment plan has perished. The company is shutting down the all-in-one subscription service that let customers pay a monthly fee for a new Pixel Phone and a bunch of Google subscription services like YouTube Premium. When the service launched in October 2021, Google said that every two years on the Pixel Pass would make you eligible for a brand new phone. But the service only lasted 22 months, so no one will be eligible for that phone upgrade.

Pixel Pass was introduced alongside the Pixel 6 launch. For $45 per month, you would get a new Pixel 6, YouTube and YouTube Music Premium, 200GB of Google One storage, "Preferred Care" coverage for your phone, and a "Google Play Pass," a Netflix-style all-you-can-eat subscription for Play Store apps and games. Google said you could "save up to $294 over two years" compared to buying everything individually. A more expensive $55-per-month plan got you a Pixel 6 Pro instead, and there were even plans that included Google Fi Wireless cellular service.

Google explained its latest product shutdown on a support page. "Beginning August 29, 2023, Pixel Pass is no longer offered for new Pixel purchases or renewal," the company said.