Ford wants to double sales of hybrid F-150 pickup trucks, cuts price

Enlarge / There's a new grille for the F-150, among other tweaks for 2024. (credit: Ford)

Ford has just revealed the mid-life refresh for its popular F-150 pickup truck. Among the changes to the F-150 lineup are standard LED lights, a new grille, new wheel designs, and standard Sync 4 infotainment across the range.

Ford has dropped the naturally aspirated 3.3 L V6 as the entry-level motor, replacing it with a turbocharged 2.7 L V6 EcoBoost. But from our perspective, the most interesting news to come from this update is that there's now no price difference between the best-selling turbocharged 3.5 L V6 EcoBoost engine and the hybrid 3.5L V6 PowerBoost.

"We're making hybrid more accessible to our customers, giving them the power of choice by offering it at the same price as the 3.5-liter EcoBoost. This is the latest example of Ford democratizing technology for all truck customers," said Andrew Frick, vice president of sales and trucks at Ford Blue, the division of the company responsible for internal combustion engine-powered vehicles.