Microsoft has launched a new "Power your dreams" Xbox marketing campaign for the holidays, featuring various popular games.
The new marketing campaign includes a live-action trailer featuring several AAA titles, including the recently released Starfield, Ninja Theory's upcoming Hellblade 2, Forza Motorsport, and Cyberpunk 2077. We're pretty sure that fragments or references to other titles have also been included in this trailer. "It’s not about “what is.” It’s about “what if?”, the official Xbox Twitter account writes in a new tweet about the new campaign. The included link redirects to Microsoft's Xbox consoles website, showing the Xbox Series X, as well as the new black Xbox Series S console alongside the new trailer.
"We celebrate the launch of this new, immersive, multimedia campaign by debuting our new live-action trailer – “Wake Up and Dream” – exclusively for the Xbox community before airing this evening during Thursday Night Football on Prime Video and continuing to run across global markets through the holidays", Microsoft writes on the official Xbox Wire.
"“Wake Up and Dream” is an immersive adventure story, inspired by gamers and their dreams – going beyond imagination, and capturing the fun, joy, community and love we all share for our favorite games and epic gaming moments experienced with friends. "
It’s not about “what is.” It’s about “what if?”#PowerYourDreams with Xbox Series X|S: https://t.co/u5V0nybaHz pic.twitter.com/LJ6XKY5rRP
— Xbox (@Xbox) October 19, 2023
Down below you'll find the new three-minute-long trailer, which is said to debut at Thursday Night Football later today and will run through the holidays (thanks Tom Warren):
It has to be said - the Microsoft marketing team has delivered a great-looking trailer. We're sure this campaign will appeal to those looking to buy an Xbox console in the coming months.
Both the Xbox Series X and Series S are available worldwide now. The all-new Xbox Series S black model comes in a Carbon Black design and matching controller with 1TB of SSD space. The console sells for $349.99.
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