Enlarge / Oobah Butler in The Great Amazon Heist. (credit: Courtesy of Channel 4)
The drink had all the hallmarks of a beverage sensation. Striking design, bold font, and the punchy name Release. But inside, each bottle was filled with urine allegedly discarded by Amazon delivery drivers and collected from plastic bottles by the side of the road.
That didn’t stop Amazon from listing it for sale, though. Release even attained No. 1 bestseller status in the “Bitter Lemon” category. It was created by Oobah Butler for a new documentary, The Great Amazon Heist, which airs on Channel 4 in the UK today.
Butler is a journalist, presenter, and renowned puller of stunts—he’s probably most famous for turning his shed in a London garden into the number one ranked restaurant on Tripadvisor. The Great Amazon Heist begins with him infiltrating an Amazon distribution center in Coventry with a hidden camera and speaking to workers who complain of foot and back pain, potentially dangerous working conditions, and near-constant surveillance. Butler spends his first day unloading a baking-hot truck with no working fan or air conditioning.
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