Streaming apps are trying to bundle their way out of customer disenchantment

Enlarge / Michael Keaton in The Flash, which is streaming on Max. (credit: YouTube/Warner Bros.)

Streaming services are on thin ice with many customers. With price hikes becoming a norm for streaming services, subscribers are reconsidering the value of streaming apps and whether subscriptions are worth the cost. In a bid to mollify disgruntled customers and make their packages seem more economical and simple, streaming services are bundling up.

Verizon announced today that its myPlan wireless phone customers will be able to get Netflix and Max, both with ads, for $10 per month total per phone line. Netflix with ads is usually $6.99 per month, while Max's ad tier is $9.99 per month or $99.99 per year. That means Verizon customers can save up to $6.98 per month with the new bundle, which Verizon will begin offering on December 7.

The new offer joins two other deals that Verizon already offers that bundle its wireless service with TV streaming. One lets customers add ad-free Disney+ and Hulu and ESPN with ads for $10 per month per line. Another lets customers add Apple One, which includes Apple TV+, Apple Music, Apple Arcade, and iCloud+, for $10 per month per line.