Netflix finally reveals viewing data across its entire catalog

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Netflix, the streaming service that has been long criticized for a lack of transparency about how shows and films perform on its platform, will begin publishing a “comprehensive deep dive” into what its subscribers are watching twice a year.

Its first report, released on Tuesday, provided viewer data on more than 18,000 titles, representing a total of nearly 100 billion hours viewed, Netflix said. The Night Agent, a political thriller, was the most watched show on Netflix globally in the first half of 2023, with 812 million hours.

Ted Sarandos, Netflix co-chief executive, acknowledged on Tuesday that the company’s “lack of data and lack of transparency” had created an “environment of mistrust” in Hollywood.