Chrome updates Incognito warning to admit Google tracks users in “private” mode

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Google is updating the warning on Chrome's Incognito mode to make it clear that Google and websites run by other companies can still collect your data in the web browser's semi-private mode.

The change is being made as Google prepares to settle a class-action lawsuit that accuses the firm of privacy violations related to Chrome's Incognito mode. The expanded warning was recently added to Chrome Canary, a nightly build for developers. The warning appears to directly address one of the lawsuit's complaints, that the Incognito mode's warning doesn't make it clear that Google collects data from users of the private mode.

Many tech-savvy people already know that while private modes in web browsers prevent some data from being stored on your device, they don't prevent tracking by websites or Internet service providers. But many other people may not understand exactly what Incognito mode does, so the more specific warning could help educate users.