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BMW showed off hallucination-free AI at CES 2024

NewsTech

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A BMW infotainment screen suggesting the driver ask the system

Enlarge (credit: BMW)

The wave of AI hysteria at the 2024 CES in Las Vegas was predictable in many ways. It is, after all, the single biggest tech trend of the moment, and what startup wouldn't want to be part of that buzzy zeitgeist?

To me, the widespread embrace by car manufacturers is a little more surprising. BMW, Mercedes-Benz, and Volkswagen all had AI-related announcements at CES, unexpected because, though exciting, technologies like ChatGPT have proven unreliable when it comes to minor details like delivering useful, factual information.

For its implementation, BMW had a compelling solution to the problem: Take the power of a large language model, like Amazon's Alexa LLM, but only allow it to cite information from internal BMW documentation about the car.

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