“Pokémon with guns”: Palworld’s runaway Steam success should be a lesson for Game Freak

Enlarge (credit: Pocketpair)

I'm whacking at a rock as the sun sets. The game is telling me that I am cold and hungry. But I need to collect enough resources to make a Pal Sphere to catch some Pals so I can assign them to work at my base and gather even more resources.

I am in the very opening minutes of Palworld, a game made by an obscure Japanese indie studio named Pocketpair. Some combination of algorithmic providence and word of mouth helped the game score some impressive achievements in its first Early Access weekend: over 5 million copies sold and nearly 1.3 million concurrent Steam users playing the game, beating out the high-watermarks for big-name games like Cyberpunk 2077, Elden Ring, and Baldur's Gate 3. 

The game's success means it has already been through multiple cycles of minor Internet controversy, mainly related to circumstantial evidence that its monster designs may have been created by generative AI or from the actual 3D models used in the Pokémon games.