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Apple aims to run AI models directly on iPhones, other devices

NewsTech

Published:

montage of iPhone and Apple logo

Enlarge (credit: FT montage/AFP/Getty Images)

Apple is quietly increasing its capabilities in artificial intelligence, making a series of acquisitions, staff hires, and hardware updates that are designed to bring AI to its next generation of iPhones.

Industry data and academic papers, as well as insights from tech sector insiders, suggest the Californian company has focused most attention on tackling the technological problem of running AI through mobile devices.

The iPhone maker has been more active than rival Big Tech companies in buying AI startups, acquiring 21 since the beginning of 2017, research from PitchBook shows. The most recent of those acquisitions was its purchase in early 2023 of California-based startup WaveOne, which offers AI-powered video compression.

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