Hulu, Disney+ password crackdown kills account sharing on March 14

Enlarge / Selena Gomez and Martin Short on the set of Only Murders in the Building on February 14, 2022, in New York City.

Hulu and Disney+ subscribers have until March 14 to stop sharing their login information with people outside of their household. Disney-owned streaming services are the next to adopt the password-crackdown strategy that has helped Netflix add millions of subscribers.

An email sent from "The Hulu Team" to subscribers yesterday and viewed by Ars Technica tells customers that Hulu is "adding limitations on sharing your account outside of your household."

Hulu's subscriber agreement, updated on January 25, now states that users "may not share your subscription outside of your household," with household being defined as the "collection of devices associated with your primary personal residence that are used by the individuals who reside therein."