Meta relaxes “incoherent” policy requiring removal of AI videos

Enlarge (credit: Francesco Carta fotografo | Moment)

On Friday, Meta announced policy updates to stop censoring harmless AI-generated content and instead begin "labeling a wider range of video, audio and image content as 'Made with AI.'"

Meta's policy updates came after deciding not to remove a controversial post edited to show President Joe Biden seemingly inappropriately touching his granddaughter's chest with a caption calling Biden a "pedophile." The Oversight Board had agreed with Meta's decision to leave the post online while noting that Meta's current manipulated media policy was too "narrow," "incoherent," and "confusing to users."

Previously, Meta would only remove "videos that are created or altered by AI to make a person appear to say something they didn’t say." The Oversight Board warned that this policy failed to address other manipulated media, including "cheap fakes," manipulated audio, or content showing people doing things they'd never done.