The lines between streaming and cable continue to blur

Enlarge / O.B., aka Ouroboros, in Marvel's Loki show, which streams on Disney+. (credit: Marvel)

Despite promises of new and improved TV and movie viewing experiences, streaming services remain focused on growing revenue and app usage. As a result of that focus, streaming companies are mimicking the industry they sought to replace—cable.

On Monday, The Information reported that Disney plans to add "a series" of channels to the Disney+ app. Those channels would still be streamed and require a Disney+ subscription to access. But they would work very much like traditional TV channels, featuring set programming that runs 24/7 with commercials. Disney hasn't commented on the report.

Disney is exploring adding channels to Disney+ with "programming in specific genres, including either Star Wars or Marvel-branded shows," The Information said, citing anonymous "people involved in the planning." It's unknown when the Disney+ channels are expected to launch.