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Generative AI Will Allow Bigger, More Immersive Worlds, Says EA, and Developers Were ‘Hungry’ for It

NewsTech

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EA generative AI

Ever since last year, generative AI has been on everyone's lips as it promised to disrupt most industries. The highly tech-based games industry is, of course, no exception. Speaking to investors during the Q4 2024 earnings call, Electronic Arts CEO Andrew Wilson said the company estimates over half of its development processes could be improved through the use of generative AI, eventually leading to the creation of bigger, more immersive game worlds over the course of three to five years. Wilson also commented that EA studios were 'hungry' to tackle generative AI since it could accelerate the rush to gaming's […]

Read full article at https://wccftech.com/generative-ai-will-allow-bigger-more-immersive-worlds-says-ea-and-developers-were-hungry-for-it/

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