Report: Apple TV+ will soon get a lot more movies made by studios other than Apple

Enlarge / Apple seeks to continue to augment its library of original films like Argylle with films from other studios.

Apple TV+ has carved a niche for itself with strong original programming, and while it's still far behind the likes of Netflix in terms of subscribers, it has seen a fairly strong initial run. To build on that, Apple is talking with major studios about ways to complement its slate of original programming with films from other companies in order to expand and extend the service's appeal.

That's according to Bloomberg reporters Lucas Shaw and Thomas Buckley, who cite people familiar with Apple's workings. Those sources say Apple is "having discussions" with more than one large film studio about bringing more movies to the service.

Apple previously experimented with this by licensing around 50 movies and making them available on the service for limited runs over the past several months. That experiment seems to have gone well, leading Apple to begin laying the groundwork for expanding on that.