Sonos laying off 100 people amid expensive app problems

Enlarge (credit: Sonos)

Sonos is laying off about 100 people, the company confirmed on Wednesday. The news comes as Sonos is expecting to spend $20 to $30 million in the short term to repair the damage from its poorly received app update.

In a statement to The Verge, Sonos CEO Patrick Spence said:

We made the difficult decision to say goodbye to approximately 100 team members representing 6 percent of the company. This action was a difficult, but necessary, measure to ensure continued, meaningful investment in Sonos’ product roadmap while setting Sonos up for long term success.

Sonos reported having 1,844 people in October 2022, per CNBC. The company also announced layoffs of about 130 people (or 7 percent of its workforce) in June 2023 due to “continued headwinds,” according to Spence. In 2020, Sonos laid off 12 percent of employees, which was estimated to be about 174 people.