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Amazon “tricks” customers into buying Fire TVs with false sales prices: Lawsuit

NewsTech

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A promotional image for Amazon's 4-Series Fire TVs.

Enlarge / A promotional image for Amazon's 4-Series Fire TVs. (credit: Amazon)

A lawsuit is seeking to penalize Amazon for allegedly providing "fake list prices and purported discounts" to mislead people into buying Fire TVs.

As reported by Seattle news organization KIRO 7, a lawsuit seeking class-action certification and filed in US District Court for the Western District of Washington on September 12 [PDF] claims that Amazon has been listing Fire TV and Fire TV bundles with "List Prices" that are higher than what the TVs have recently sold for, thus creating "misleading representation that customers are getting a 'Limited time deal.'" The lawsuit accuses Amazon of violating Washington's Consumer Protection Act.

The plaintiff, David Ramirez, reportedly bought a 50-inch 4-Series Fire TV in February for $299.99. The lawsuit claims the price was listed as 33 percent off and a "Limited time deal" and that Amazon "advertised a List Price of $449.99, with the $449.99 in strikethrough text.” As of this writing, the 50-inch 4-Series 4K TV on Amazon is marked as having a "Limited time deal" of $299.98.

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