As customary every January 1st, the new president of Square Enix posted a public New Year's letter on the Japanese game publisher's website. Takashi Kiryu, who replaced Yosuke Matsuda in June 2023, clearly showed a change in direction from his predecessor. Whereas Matsuda spoke for two years in a row about the importance blockchain would have for the future of gaming, Kiryu-san focused more on the impact of AI, specifically generative AI. Square Enix will apply it aggressively to both marketing efforts and game development to create new forms of content. Artificial intelligence (AI) and its potential implications had for […]
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