Google happens to be pretty ubiquitous in the market, having a place for itself in various industries, and for some time now, the Google Pixel devices have been among the company's crown jewels, and today the company has announced that the phones are now official for both Arsenal and Liverpool in the Premier League.
Google is pushing the marketing for its Pixel devices as the company partners with both Arsenal and Liverpool, two of the biggest football clubs
There is no denying that Google has started taking the marketing for Pixel a lot more seriously; this new official phone should not come as a surprise. In the coming weeks, you can see these devices and posters pop up in a lot of different locations and mediums. Google is now going for Premier League, and it only makes sense because you are looking at Europe's biggest football league.
Not just that, Google Pixel is now the official phone of both Liverpool and Arsenal, two of the biggest and most popular football clubs. It is safe to say that the sponsorship we are talking about didn't come for cheap, but then again, we wouldn't expect anything less from either of the parties.
The new partnership between the football clubs and Google Pixel phones will be among both the men's and women's teams. Google has talked about how the upcoming content will also show you some footage shot using the AI-powered cameras found on the Pixel phones. This is what the official statement says:
We will work with their men’s and women’s senior teams, using Pixel’s leading AI-powered camera and our suite of helpful features, to create exclusive content as well as deeper, tech-driven experiences on the device to amplify fans’ experiences across Anfield, the Emirates Stadium, Meadow Park and Prenton Park, as well as for fans watching at home.
In addition to that, Google has also mentioned that this new partnership will actually introduce the first YouTube series for Liverpool's women's first team. The series will show you behind-the-scenes of the Women's Super League and everything that goes in between.
While I am no longer into football, I am really looking forward to seeing how the Google Pixel becomes a part of Arsenal and Liverpool going forward. I am also not sure if the company will be introducing partnerships with other football clubs, but it is nice to see that they are focusing on marketing the Pixel lineup because, let's be honest, considering how it is the flagship lineup, it does deserves a lot more limelight than Google puts it through.
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