YouTube Shorts is an excellent way of killing time. They are short and addictive, and they also provide insightful content in such a way that long-form videos cannot. Even the platform agrees because ever since the release of Shorts, YouTube has been talking about how it is behind the idea of short-form video content, and while it might be excellent for users, a new report suggests that internally, the platform is afraid that the short-form content could end up eating the long-form content, which will significantly harm its business.
YouTube will need a better way to ensure short-form content and long-form content exist in harmony
Based on a newly surfaced report, senior YouTube staff at recent strategy meetings have been talking about how the long-term videos are at risk and could die out as a format when compared to Shorts. While this might not have been a big deal, the senior staff is worried because long-form content generates more revenue when compared to short-form content. This worry comes backed with facts because Creators have slowed down on making long-form content and are focusing on Shorts to better cater to consumer demand.
This shift means that the ad revenue is being impacted as longer videos allow more advertising and also have a higher click-through rate on adverts to e-commerce sites. Not just the viewers, but even the advertisers are slowly favoring short-form content for product placement, with an apparent reason being a higher success rate.
YouTube has been facing some drop in ad revenue, and although the company has increased the price for its Premium plan in the U.S. and the company has started coming for ad blockers, it is evident that the Shorts does pose a threat to the company as a whole. Not to forget, short-form content was introduced so it could complement every other format, but it has become evident that viewers and advertisers are now more in favor of short-form content, which ultimately forces the creators to make this content even if they find long-form content more lucrative.
Honestly, YouTube Shorts is a fun initiative, and I do enjoy all the content that makes its way to the viewers, but it also appears to be posing a threat to the financials, and that could be a big deal for the company. We can only hope that the company finds a way to mitigate the issue, or this concern that short-form content is going to eat long-form content could end up becoming a lot bigger than it is currently. It's also evident that the company cannot outright kill the short-form content entirely, so whatever the next move is, it will have to work.
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