The Galaxy lineup is witnessing a sales slump, forcing Samsung to open up new avenues to generate additional income. According to one report, the company is said to launch a dedicated cloud gaming platform for its smartphone lineup, with the service said to be in beta testing phase in North America. There is a possibility that this dedicated cloud gaming platform will be unveiled at the Samsung Developer Conference 2023.
Samsung is also working with game developers to bring a variety of titles to this platform for Galaxy smartphone owners to enjoy
The dedicated mobile gaming platform will exist separately from Google’s Play Store, according to Hankyung, with game developers not required to pay the 30 percent cut. The report states that Samsung is working with companies to bring attractive new titles to this platform. A ‘private pilot service’ was launched in Canada earlier this year, with the same test run currently in progress in the United States.
Seeing as how Apple’s latest and greatest iPhone 15 Pro and iPhone 15 Pro Max can play AAA titles like Resident Evil Village comfortably while delivering support for an external monitor, Samsung has likely pushed its efforts into overdrive mode. However, it is likely that this service will be subscription-based, such as GeForce Now, and will require users to pay a monthly amount to use it. The report suggests that the Galaxy smartphone owners will be required to play remotely and not take advantage of the handset’s own hardware.
For the moment, only the top-tier Galaxy devices, such as those equipped with the Snapdragon 8 Gen 2, will be able to render playable framerates, so instead of launching games that will be available to a few million, Samsung has apparently made the decision to reap the benefits from the billions. This business model has advantages and disadvantages, with the biggest gain for Samsung being that it generates more revenue if the cloud gaming platform is accessible to everyone who owns a Galaxy smartphone.
The downside, as you might have guessed, is that there must always be an active internet connection to enjoy the latest titles, not to mention the noticeable input delay when you are playing games on the cloud rather than using dedicated hardware. Regardless, with Samsung facing a mini-crisis in the form of slowing smartphone sales, it needs to expand its services division, much like Apple has, to offset any losses suffered from an industry slowdown.
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