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Apple’s Former Design Chief Jony Ive Wanted To Merge The MacBook Air And MacBook Pro Product Lines, But The Executive Did Not Get His Way

NewsTech

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Ex-Apple industrial design head, Jony Ive

Having worked with Apple for 27 years, former industrial design head Jony Ive understood how the company’s products could stand out from the competition. Being an integral part of the leadership also meant that some decisions could be made by Ive unconditionally, but not all of them, as according to an anecdote, the ex-Apple executive wanted to merge the MacBook Air and MacBook Pro product lines together to create a single machine. For better or for worse, his preference was not given priority. Steve Jobs always wanted two Macs, while Ive wanted one; opposing views resulted in a clash between […]

Read full article at https://wccftech.com/jony-ive-wanted-to-merge-macbook-air-and-macbook-pro/

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