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Former MoviePass CEO Was Well Aware That The $9.95 Unlimited Subscription Plan Was A ‘Temporary Marketing Gimmick’ To Drive Subscriber Growth

NewsTech

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MoviePass CEO knew that $9.95 unlimited plan was a gimmick

Five years ago, MoviePass, the subscription-based movie-ticketing service, was acquired by Helios and Matheson Analytics, and the monthly cost was reduced to $9.95. The plus side was that the $10 fee did not have any limitations as to how many movies subscribers could view in a month, with the plan being unlimited. What sounded like a dream come true for millions who would rack up a hefty bill going to watch movies at theaters turned out to be a financial disaster, with former CEO Mitch Lowe admitting that the $9.95 amount was a temporary marketing gimmick. MoviePass was bleeding money […]

Read full article at https://wccftech.com/ex-moviepass-ceo-knew-unlimited-subscription-plan-was-a-gimmick/

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