Producing rich and original content was always the goal of Apple TV+, a streaming service that saw the Cupertino firm invest upwards of $20 billion in churning out consumable media that would have viewers hooked to their seats. Unfortunately, these costs have ballooned out of control. According to the latest report, an Apple executive wants this business to become more sustainable, which is why that individual has sought the help of Hollywood studio chiefs to watch the company’s budgets more carefully and introduce a path toward profitability. Apple’s senior VP of services, Eddy Cue, is pushing two studio executives to […]
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