Apple has announced that its Q4 2023 earnings will be announced on November 2, which will be followed by a conference call with company CEO Tim Cook and CFO Luca Maestri. The past several years have shown that the fourth quarter is not impressive as consumers wait for the new iPhone launch, which brings in the lion’s share of the technology giant’s revenue. However, with the global smartphone slowing down and inflation wrecking the savings capacity of people, it will be interesting to see how the company fares.
Previous Mac launches may improve Apple’s revenue, but the future looks bleak for the hardware segment
Apple’s Q4 2023 earnings will go live at 4 PM EST, with a call scheduled for 5 PM. While we cannot comment on the figures that the company will provide concerning its various businesses, we can look at past and present reports and provide an educated guess on what might be in store. As expected, do not be surprised if Apple does not announce any unreleased products, but there is evidence that a new Mac might be unveiled later this month as trade-ins for the current models are said to start.
As AppleInsider reports, the iPhone 15 lineup was announced in almost mid-September, so the launch might not be sufficient to turn the tides for Apple as far as earnings go, though we can argue that the increased number of upgrades present in the newer models can help a long way to turn the company’s fortune around. In the Q3 2023 earnings, Apple reported that its iPhone revenue saw a drop of 2 percent, with overall revenue witnessing the biggest drop since 2016.
With every business segment in decline, only Apple’s Services arm generated more revenue compared to the same period a year ago, indicating that this category might once again contribute in Q4. Also, while the launch of the new Macs will help propel sales, Apple is reportedly cutting demand for its new 3nm M3 that will power future Macs and iPads due to low demand. Overall, we see a slew of challenges that will attempt to create massive obstacles, but let us see how far Apple scales them in next month’s earnings call.
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